A spectacular event for the very best of modern lifestyle

Exclusive Lifestyle is a new prestigious multi-faceted event that supports the efforts of luxury suppliers to communicate with their clients in a personal, imaginative, innovative and effective manner.

Based on the model of successful international events, Exclusive Lifestyle is designed as a high profile multi-
event combining the following:

• Exhibition
• Conference addressing professionals in the luxury industry
• Shows & Happenings
• Parties & Cocktails
• Corporate Meetings

Designed for people with a passion for perfection, luxury, style and superior design, Exclusive Lifestyle is a spectacular showcase of luxury products and services and a glamorous social occasion enriched with a variety of events such as galas, parties and catwalks.

An unforgettable experience is promised for those attending and an excellent opportunity is provided for participating companies to enhance the image of their brand and gain substantial communication access to a quality audience.

For affluent consumers attractive options for extravagant purchases abound. The final decision as to which luxury good to purchase or which luxury experience to enjoy requires time, a commodity scarce in its own right. Exclusive Lifestyle facilitates the decision making process by presenting a multitude of proposals in a rich three-day event perfectly designed to meet even the most demanding requirement for luxury purchases.

The luxury market

Luxury sales have boomed along with the global economy. The world luxury market has doubled in the past decade to about $220 billion a year in retail value and continues to grow at an annual rate of 8 to 10%.
As new markets of demanding consumers emerge, the luxury industry develops and evolves despite the financial set backs troubling other sectors.

The need for new and specialised luxury marketing activities

The decision to purchase a particular luxury item, service or experience, whether it be made by the “traditional” luxury consumer or a representative of the new generation of high income consumers, is the outcome of a thorough decision making process involving extensive research into the high quality, uniqueness and social status promised by such luxury goods and services.

In order to prove successful in this evaluation process, suppliers of luxury goods and services need to be continuously coming up with new,
targeted and exciting ways to promote their offerings, communicate their message and subsequently persuade an increasingly sophisticated and demanding target audience of the superiority of their brand.